This post is a way of expressing something I’ve felt for a long time. Sorry to use my blog as a bit of a soap box, but I’ve rationalised that I’m an opinionated woman and I’m strong. I can say what I feel!
So the post title. I’m not “beautiful”. It’s in inverted commas because these days what is beautiful is a very firm definition, especially in the fashion and beauty industry.
Pick a famous cosmetics brand. Go and look at their instagram account. Duck lips? Check. Eerily symmetrical drawn-on brows? Most definitely. Skinny? Yup.
Now this isn’t an intention to rage/shame these girls for any characteristic listed above. I’m making a statement about who brands chose to represent as their ideal customer. Even brands who appear to preach about celebrating beauty in all guises (I’m talking about Benefit here specifically) only regram photos of young, slim, “pretty” girls (Not sure if you noticed Benefit’s mini scandal today over the tweeting of #makeamovieafatty, but boy did the girls bite back at the horrendous fat shaming).
I never see the gorgeous bigger girls, the beautiful older ladies or the “less pretty” represented. That isn’t to say that these people aren’t beautiful.
The result of this is that girls who feel they fall outside of today’s beauty archetype are misrepresented. We don’t engage. We don’t relate. We feel inadequate.
Some might say it’s jealousy, and maybe it is. But don’t claim to be a brand that represents all kinds and forms of beautiful and ignore and alienate a huge section of women.
But today I took photo,and even with my hang ups about irregular eyebrows, my dad’s large nose and my terrible skin issues this week, I thought, “I am beautiful.”
I’m getting off my soap box now, but I hope that what I said made sense! I realise I didn’t offer any sort of solution to the problem I feel is there : other than the obvious.
Beauty isn’t what anyone else tells you it should be. Compliment someone every day, and mean it. And most importantly, beauty is from the inside, too.
There are brands out there who don’t discriminate against their customers and love them regardless, celebrating uniqueness in every format.
If you have any favourites do let me know, especially with beauty brands.
Name your real beauty champions!
Posted by Jess
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